How Can Twitter and Facebook Help My Business?

Business owners, marketers and entrepreneurs the world over are discovering the significant impact social networking sites can have on their marketing and communications strategies. Even so, many businesses are still asking the question – How can social networking sites like Twitter and Facebook help my business? Well, let’s start with how we at Robson Communications Inc. leverage these viral technologies and why our Dedicated and Managed Hosting clients are excited (and more engaged in what we’re doing than ever before).

Here at Robson we have embraced social networking sites like Twitter as important communications tools that benefit our business and our clients alike. From getting the word out about a promotion that could enhance the services our clients are already using or even lower their IT costs, to letting them know when we’ve posted a blog that may be of interest to them, Twitter has become the tool of choice. Remembering that quick and easy communication is at the heart of these technologies, Twitter lets us post a 140 character tweet that directs our followers to our blog and then asks them to comment. This casual and friendly two-way communication platform lets us build relationships with our clients, partners and others who are important to our business, while at the same time extending our audience by attracting more followers.

So, how can Twitter and Facebook help your business? The short answer is better communication and engagement with your customers, prospects and partners. Information about your business can be shared in real-time in a way that lets your customers engage with you on their terms. Because it’s conversational you can build friendly relationships in a way that other mediums simply cannot deliver. Your customers and partners get direct access to employees (Tip: variety is the spice of life, so have more than one twitterer in your business) and can even offer ways of contributing to your business. This creates deeper, more meaningful connections with those people who are most important to your success.

To summarize, when it comes to your company’s larger digital footprint, social networking sites let you:

1. Build relationships that allow you to better adapt your marketing and business services by engaging in conversations with your customers and prospects
2. Increase your visibility by showing up consistently, posting relevant information and being a thought leader in your area of expertise
3. Post exclusive coupon codes or promotions
4. Link to key posts on your blog
5. Post fun and quirky messages that can give customers and partners a small yet valuable connection with the people in your company
6. Build your community by commenting on the tweets (or posts) of others and then retweeting what others have posted
7. Gather real-time market intelligence and feedback (even your critics have a forum on these sites and this means you can study and learn from them)
8. Find business contacts among the 300 million Facebook members who represent your customers, prospects, partners and, of course, your competitors
9. Gain top Google placement by creating a Page for your business on Facebook and then sharing information with your fans since Pages (for business) and Profiles (for personal) are indexed for optimal search engine positioning
10. Engage in no cost marketing since Twitter and Facebook are free to use, so with regular activity you’re bound to end up with more traffic to your site, more followers or subscribers and ultimately more paying customers.

Just remember that your social networking strategy should get the same care and attention as your other marketing initiatives. Take the time to create and implement your specific, integrated social marketing strategy and then re-visit it often to ensure it’s achieving the results you want.

Would you like to learn more about how we use social networking to increase our business success? We’d be happy to share our best practices with you, so contact us today and be sure to ask about our robust line of managed services that have helped us achieve a 98% client retention rate.

Martin Robson
President / CEO
Robson Communications Inc.
1-877-472-3425

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